YEBISU BREWERY TOKYO

In short

YEBISU BREWERY TOKYO is a Yebisu brand experience facility equipped with brewing equipment, located in Ebisu, the birthplace of Yebisu Beer. It opened inside Yebisu Garden Place on April 3, 2024. Beer brewing in Ebisu has resumed here for the first time in 35 years since the relocation of the brewery factory.

• ​Museum​​: Look back at the history of Yebisu since its birth in 1890 through past photographs, as well as successive generations of bottles and cans.
• ​Brewery​​: Beer is brewed here using German-made brewing equipment, and right next to the brew kettles is a room for the person in charge of brewing.
• ​Taproom​​: Enjoy beers crafted on-site, including "YEBISU ∞ (Infinity)."

History and Highlights

​YEBISU BREWERY TOKYO​ is a brand experience facility equipped with brewing equipment, located inside Yebisu Garden Place. Sapporo Breweries opened it on April 3, 2024. The location is Ebisu, the birthplace of Yebisu Beer.

In 1890, a company connected to present-day Sapporo Breweries began the production and sale of "Ebisu Beer" in this area of Ebisu. This was the origin of today's Yebisu Beer. The brewery factory was relocated in 1988, bringing the history of beer production in Ebisu to a close. Beer brewing in Ebisu has now resumed at this facility for the first time in 35 years.

The facility is divided into three areas: a museum tracing Yebisu's past, a brewery that crafts beer, and a taproom where visitors can taste beer. For the year-round offerings "YEBISU ∞ (Infinity)" and "YEBISU ∞ Black," Yebisu yeast, which was used at the Ebisu factory more than 35 years ago, was re-selected and utilized. For "YEBISU ∞," German Tettnanger hops, which are thought to have been used around the time of the brand's birth in 1890, are also partially used.

Viewing and Experience Points

• ​Museum Area​​: Learn about the history of Yebisu since its birth in 1890. Look back on how Yebisu existed alongside the town through unearthed historic photographs. Historic posters and successive generations of bottles and cans are also on display.
• ​Brewery Area​​: Beer is brewed here with German-made brewing equipment. Next to the brew kettles is the Brewer's Room, where visitors can talk with the Chief Experience Brewer in charge of brewing. You can also view and smell the hops and malt used as beer ingredients.
• ​Taproom Area​​: Taste beers brewed on-site, such as "YEBISU ∞" and "YEBISU ∞ Black," as well as limited-time and limited-quantity Yebisu beers. Various tables and chairs are set up, allowing both solo visitors and groups to enjoy their time.

Walking Tips

Take the "Skywalk" moving walkway from the East Exit of JR Ebisu Station. It is about a 3-minute walk from the end of the Skywalk.

There is also a guided tour around the three areas accompanied by a guide called a "Yebisu Conductor." Reservations are accepted on the website. Inside the facility, a "Lucky Yebisu"—a special bottle found only once in several hundred bottles—is hidden. Try looking for it while viewing the exhibits. Drivers cannot participate in beer tasting.

About 200 meters to the south-southwest is the Tokyo Photographic Art Museum, a museum dedicated to photography and video. Ebisu Yokocho is located approximately 660 meters straight to the north-northwest.