Sanrio Puroland

In short

Sanrio Puroland is an indoor theme park located in Tama City, Tokyo. Visitors can meet many Sanrio characters, starting with Hello Kitty. Because everything is indoors once you enter, you can enjoy it comfortably even on rainy days. In addition to parades, shows, and ride attractions, there are also restaurants and shops themed around the characters.

• ​Parades​​: Performed at Puro Village on the 1st floor, renewed in December 2025 for the first time in 10 years. It is an interactive, participatory parade where guests embark on an adventure with the characters.
• ​Tree of Wisdom​​: Located in the center of the building, housing "Hello Kitty's Bell of Happiness" inside.
• ​Character Greetings​​: Meet-and-greets where you can talk and take commemorative photos.

History and Highlights

Sanrio Puroland is an entirely indoor theme park in Tama City, allowing visitors to enjoy everything indoors once inside. Guests can immerse themselves in the world of Sanrio characters, led by Hello Kitty. The attractions inside the park can be enjoyed even by small children, and there are character-themed restaurants and shops.

It opened in December 1990. Following the rising popularity of the characters, a new area called Sanrio Town debuted in 2013. Attractions were added, including Lady Kitty House—modeled after Hello Kitty's mansion—as well as attractions allowing guests to experience the worlds of My Melody and Kiki & Lala.

The parades have also been updated at major milestones. In December 2015, the "Miracle Gift Parade" debuted to commemorate the 25th anniversary of the opening. Ten years later, in December 2025, the main parade was renewed into an interactive parade where guests adventure alongside the characters.

At the center of the building stands the Tree of Wisdom. On the 1st floor, Puro Village features the Wisdom Tree Stage, while on the 2nd floor, you will find "Hello Kitty's Bell of Happiness," which visitors can ring with their loved ones.

Tips for Viewing and Experiencing

• ​Parades and Shows​​: Parades are staged at Puro Village on the 1st floor, and shows are performed in the theaters inside the park. For theater performances, entry ends once capacity is reached for each show, so plan to arrive with plenty of time to spare.
• ​Ride Attractions​​: On the 2nd floor, the Sanrio Character Boat Ride is a boat journey that lets you peek in on Cinnamoroll and friends preparing for a party. At Mymeroad Drive in Sanrio Town, visitors tour Mary Land in a car said to have been designed by Kuromi.
• ​Meeting Characters​​: Welcome greetings take place near the Wisdom Tree Stage starting from opening time, where you can chat and take commemorative photos with the characters. The Character Greeting Residence features five rooms themed around a luxury condominium where the characters live, allowing guests to enjoy taking photos and interacting with them.

Visiting Tips

It is a 5-minute walk from Tama-Center Station, accessible via the Keio Line, Odakyu Line, and Tama Monorail. From the Keio Line Central Gate or the Odakyu Line West Gate, turn left and walk straight ahead. Turn left at the intersection past "Okanoue Plaza," and the building will come into view. The entrance is on the 3rd floor. Admission requires a visit reservation along with a passport ticket. As the admission queue is outdoors, be sure to bring an umbrella on rainy days. Once inside, head down to Puro Village on the 1st floor where the Wisdom Tree Stage is located.